Melanys Figueredo Toledano
Data Strategy · MarTech Systems · Full-Stack
Three languages. Born curious. Working at the intersection of data, marketing, and the systems that connect them.
Where I Come From
Born in Havana, raised in Italy. Two cultures that taught me to adapt fast and read situations before speaking.
Found tech during the pandemic, not through a bootcamp or a degree plan, but by building things and figuring out what broke. Started with web development, then got pulled into the world of customer data, tracking, and marketing systems, the invisible infrastructure that makes digital products actually understand their users.
Today I work as a consultant helping companies connect their data, tools, and teams. Most of my work lives at the layer between strategy and implementation: deciding what to measure, then building the system that makes it happen.
How I Work
Full picture first
Before touching a system, I need to understand the whole landscape. What data exists, where it flows, what breaks. Gut feeling points the direction, then data confirms it.
Depth over breadth
Knowing one platform inside out is worth more than surface-level familiarity with ten. When something breaks at 2am, that depth is the difference between a quick fix and a week of guessing.
Build to last
Tools get replaced. The logic underneath survives. I focus on how things connect, how data moves, and how decisions get made, not which vendor logo is on the dashboard.
Interested in working together?
Whether it's a data strategy question, a system that needs connecting, or a product that needs building.