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Melanys Figueredo Toledano | Strategy, Systems, Code. Data strategy, marketing technology, and full-stack engineering.
Strategy · Systems · Code
Patterns become systems, strategy becomes code, ideas become real.
Data architecture, marketing technology, and full-stack engineering: understanding how businesses actually work, then designing and building the systems that make them work better.
Data Strategy · MarTech Systems
Full-Stack · Enterprise Consulting
Data & Systems
The foundation determines everything built on top of it.
Data Strategy & ArchitectureUnified Intelligence
Map the data landscape, design the architecture that turns scattered sources into one reliable system: Tealium, Segment, custom pipelines, whatever fits your reality.
CDP ImplementationCustomer Clarity
Design, build, and optimize customer data platforms that give every team a shared understanding of who your customers are and what they need.
Tag Management & TrackingPrecision Collection
Tracking architectures that capture what matters without the bloat: GTM, server-side tagging, consent orchestration, built to scale.
Systems & Integration
When systems talk to each other, teams can focus on what matters.
System IntegrationConnected Operations
Connect sales, marketing, and product into one engine. When your CRM talks to your CDP and your CDP talks to your activation layer, decisions get faster.
Workflow AutomationIntelligent Operations
Automate the repetitive so your team can focus on the creative: marketing ops, lead routing, lifecycle triggers, running without manual intervention.
Personalization & ActivationRelevant Experiences
Turn audience segments into personalized journeys: real-time decisioning, cross-channel activation, and content targeting that feels natural.
Growth & Engineering
Move with evidence. Build with intention.
Rapid ExperimentationConfident Decisions
Test what matters, learn fast, iterate with purpose; experimentation frameworks that replace paralysis with momentum and evidence.
Product Analytics & CROGrowth Intelligence
Understand how users actually behave; conversion optimization, behavioral analysis, and product insights that inform real decisions.
Full-Stack Product DevelopmentIdeas Made Real
When strategy needs a product or a prototype needs building: React, Next.js, APIs; what gets designed gets built.
Patterns are everywhere: in data, in systems, in the way things connect or fall apart. Seeing them is a skill; knowing which ones matter is what changes everything.
What are you actually building? Not the roadmap version, but the real thing underneath it; every good project starts with a question worth answering.
Data architecture, marketing technology, full-stack engineering: the full cycle of a problem, from the question that defines it to the system that solves it.
Signal Over Noise
Most data is noise; the work starts with knowing which signals actually matter, then building the systems that act on them.
Simplicity as Sophistication
The best architecture is the one your team can actually use; sophistication is knowing what to leave out, not what to pile on.
Systems Over Tools
Tools are replaceable; what matters is how they connect, what data flows between them, and whether the whole system serves the purpose of the business.
Conversations
Perspectives on data, technology, and building with purpose.
Women In Tech Talks (WIT) · Spotify
Embracing Curiosity and Continuous Learning
A conversation about personal development, career growth, and staying at the forefront of Tech and MarTech. From Cuba to Italy to the global tech world, building a career rooted in resilience and self-learning.
Listen →
Storytime Radio (Web Radio) · Instagram
My Journey into Tech and AI Innovation
Sharing my passion for data platforms, web development, AI integrations, and the journey that led me to build my career as a digital consultant and creator.
Listen →Recognition
Companies & Clients
Vodafone Italy
CDP Strategy & Implementation
Get to Know Me
Data strategy, marketing technology, and the engineering that makes them real: from the question to the architecture to the code.
- Data & Infrastructure: CDP architecture (Tealium, Segment), tag management (GTM, server-side), analytics engineering (GA4, Mixpanel), and tracking design. The systems that everything else depends on.
- MarTech & Integration: Connecting tools, automating workflows, enabling personalization. Making the stack work as one system, not a collection of parts.
- Growth & Engineering: Experimentation frameworks, product analytics, CRO, and full-stack development. When strategy needs to become a working product.
Remote-first, async-native, deeply focused.
Three languages, any time zone; best in autonomous environments where quality of thinking matters.
Clear when the direction is set, direct when it needs to be found.
Strategy, architecture, and implementation: the full cycle of a problem.
CDP data models for enterprise stakeholders. Front-end products that bring data to life. Vendor evaluations for C-suite conversations. Platform configuration down to the implementation detail.
From the boardroom question to the data pipeline that answers it.
Start a Conversation
Tell me what you're building, or what's stuck, to start a focused conversation about what matters to you.