Melanys Figueredo Toledano | I design the data strategies brands use to understand people. Data & Infrastructure, MarTech & Automation, Growth & AI Strategy.
I design the data strategies brands use to understand people.
I design data strategies that help brands understand people.
Unifying data, automating marketing, and building AI-driven growth strategies.
Data, automation & AI-driven growth.
I work with founders, product teams, and growth leaders who are drowning in tools but starving for direction. I help them unify their data, streamline their tech stack, and build systems that actually drive decisions.
Currently working on: data architecture, MarTech integration, and AI-driven growth strategy.
I work with founders and growth leaders drowning in tools but starving for direction. I help them unify their data and build systems that drive decisions.
How I Help
Three areas where I partner with teams to turn complexity into clarity.
Data & Infrastructure
From fragmented data to a single source of truth
Data Strategy
Unified Intelligence
Turn fragmented data sources into a single source of truth. Your analytics become a compass, not just a report.
CDP Implementation
Customer Clarity
Build or fix your customer data platform so every team works from the same understanding.
MarTech & Automation
Connecting sales, marketing, and product into one engine
System Integration
Operational Coherence
Connect sales, marketing, and product into a unified engine. No more silos, no more miscommunication.
MarTech Architecture
Scalable Foundation
Build infrastructure designed for where you're going. Systems that grow with you, not limiting you.
Growth & AI Strategy
Leveraging AI and experimentation for confident growth
Rapid Experimentation
Confident Decisions
Test what matters, learn fast, iterate smarter. Replace analysis paralysis with momentum.
AI-Driven Growth
Strategic Advantage
Leverage AI and data-driven product strategies to move faster than your competition.
How I Approach Strategy
I don't believe insight comes from more dashboards. It comes from understanding what your data is actually telling you, and having the conviction to act on it.
Most consultants optimize tactics. I dig into the why behind your decisions. What are you actually building toward? Does your tech stack support that vision? What would change if you stopped second-guessing and started moving?
I bridge the analytical and the intuitive, helping you spot patterns others miss, then building the infrastructure to act on them. No jargon. No overcomplicated frameworks. Just focused, actionable strategy.
What Others Say
I let the work speak for itself. Here's some of the recognition I've earned.
Digital Transformation Projects
Business operations revolutionized through tailored marketing technology and automation.
Satisfied Clients
Trusted partner to founders and growth-minded leaders who value measurable results and long-term collaboration.
Industry Features
Highlighted for excellence in MarTech innovation, analytics, and architecture across leading platforms.
Endorsements
Best Italian-speaking Marketing Analytics freelancers to hire
Recognized for driving business growth through advanced marketing analytics, delivering actionable insights and implementing data-driven strategies that give organizations a measurable edge over the competition.
Best Italian-speaking Google Tag Manager freelancers to hire
Acknowledged as a leader in tag management and analytics, implementing innovative Tag Management and Analytics solutions that optimize site performance, improve tracking accuracy, and elevate the user experience for measurable marketing impact.
Companies I've worked with
A Bit More About Me
The short version of what I do, and who I am outside of work.
Expertise & Technology
Strategic expertise across data platforms, marketing technology, and modern development