STACK DESIGN · VENDOR SELECTION · INTEGRATION
MarTech Architecture
Stack decisions you can defend in five years, not five quarters.
A MarTech architecture engagement designs the system underneath your marketing, not the tools on top. The work covers a full audit of the current stack, a model of the data and integration flows that connect it, and a defensible target state with vendor selection and a phased rollout plan.
Outcomes
A target stack you can defend
A documented architecture with the trade-offs written down, so the next CMO inherits decisions, not folklore.
Vendor choices grounded in your reality
Procurement picks made against your data volumes, team skills, and compliance posture. Not against analyst quadrants.
Integrations that survive a re-org
A reference data flow connecting CRM, CDP, automation, ads, and analytics, with contracts that hold when ownership changes.
A sequencing plan with clear gates
A phased roadmap with dependencies and stop/go decision points, so leadership always has the option to pause or pivot.
How the engagement runs
Stack audit
Inventory every tool, contract, and connection. Surface dead integrations, shadow logins, and the systems that quietly run on one person.
Capability map
Translate the inventory into capabilities (acquire, identify, activate, measure). Spot duplicates, gaps, and the places where the stack is solving for the org chart instead of the customer.
Target architecture
Draft the future state across data, integration, activation, and measurement layers. Pressure-test against compliance, team skill, and budget posture.
Vendor selection
Run a focused RFP on the categories that need a real decision. Reference calls, pilot scoring, and contract review with procurement and legal.
Roadmap and handover
A sequenced rollout plan with named owners, dependencies, and decision gates. Stakeholder readout to the leadership team.
What you get
- Current-state stack inventory and contract map
- Capability heatmap with duplicates and gaps surfaced
- Target-state architecture diagram across data, activation, and measurement
- Vendor shortlist with a scored evaluation matrix
- Procurement-ready RFP and pilot plan
- Sequenced roadmap with named owners and decision gates
- Executive readout deck for the C-suite
Where this work has shipped
Selected programs. Names listed with permission.
Vodafone Italy
CDP Strategy & Implementation
Unipol
Real-Time CDP Data Modeling
Twinset
Omnichannel Marketing Automation
Edenred
Data Collection & Tracking Architecture
Sky Italy
Tag Management & Cross-Platform Tracking
Common questions
What does a MarTech architecture engagement actually deliver?
A target-state architecture, a vendor shortlist for the categories that need a decision, and a sequenced roadmap with named owners. The deliverable is a defensible plan your team and your CFO both believe in, not a 90-slide deck that sits in a folder.
How is this different from buying a Gartner report?
Analyst reports rank vendors by category. They do not score them against your data volumes, your team skills, or the contracts you already have. This engagement starts from your stack and your constraints, then narrows the field to the real candidates that fit.
Do you take vendor commissions or referral fees?
No. The engagement fee is the only revenue from the project. That keeps the recommendation honest, and it keeps procurement comfortable when I sit in on negotiations.
Can you stay on after the roadmap is signed off?
Often, yes. A common follow-on is leading the first implementation phase or sitting as a fractional advisor through procurement and the early build. That keeps the design intent intact while the team is ramping.
Do you work with mid-market or only enterprise?
Both. Mid-market engagements are leaner: tighter audit, fewer categories in scope, shorter roadmap. The structure is the same. The shape changes with the size and shape of the team.
What inputs do you need before the engagement starts?
A short list of stakeholders, access to current contracts and a high-level data flow, and a sense of the question that prompted the engagement (vendor decision, re-platform, post-merger consolidation, governance reset). The rest gets uncovered in audit.
Want to see if this fits?
A short intro call to talk through scope, the questions you are carrying, and whether the work is a sensible match.