CASE STUDIES
Most MarTech engagements live under NDA. As an independent MarTech consultant I publish case studies only with written permission. Below: the engagement archetypes that recur across the work — diagnostic patterns, decision sequences, and the deliverables that come out the other side.
The shapes that recur, sanitized for confidentiality. Real engagements behind each one. References available under NDA on request.
Telecom · Italy
Scope. Tealium AudienceStream rollout across web, app, and CRM. Identity model design, IAB TCF v2.2 consent integration, server-side container, audience activation to lifecycle and ad platforms.
Outcome. Single customer profile resolved across surfaces. Lifecycle program live on consented audiences. Internal team trained as platform owner.
Retail · Europe
Scope. Server-side tag manager migration, CMP rebuild on TCF v2.2, event taxonomy redesign, source-by-source identity validation. Ran in parallel with the brand’s checkout re-platforming.
Outcome. Consent state honored across every downstream destination. Tracking parity restored before re-platform launch. Documentation handed to the in-house team.
Consumer goods · Italy
Scope. Two days per month for nine months. Vendor selection support, hiring loop for an in-house Marketing Technologist, monthly architecture review, ad-hoc on-call for stack questions.
Outcome. Stack consolidated from four overlapping tools to two. New in-house lead hired and onboarded. Retainer ended on schedule.
Financial services · Italy
Scope. Six-week audit of the existing MarTech stack across three business units. Current-state map, gap inventory, recommended sequence of fixes, vendor consolidation memo.
Outcome. Written audit brief delivered to leadership. Two-year remediation roadmap signed off. CDP RFP scope agreed before vendor outreach started.
Enterprise MarTech engagements touch customer data, consent infrastructure, and competitive integrations — areas that don’t survive a marketing case study comfortably. The default is confidentiality.
Where a brand wants the case study published, it gets a written permission cycle: scope of disclosure, sanitization of metrics, final review by their legal and brand teams. The case study only appears here when those steps close.
For a discussion under NDA — past clients, named outcomes, reference calls — that conversation happens during a discovery call. Book one here.
Strategy sprint, implementation lead, or fractional advisor — a 30-minute call is the fastest way to find out which shape fits.