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Melanys Figueredo Toledano | I design the data strategies brands use to understand people. Data & Infrastructure, MarTech & Automation, Growth & AI Strategy.
Data Strategy & MarTech Consultant
I design the data strategies brands use to understand people.
I work with founders, product teams, and growth leaders who are drowning in tools but starving for direction. I help them unify their data, streamline their tech stack, and build systems that actually drive decisions.
Data & Infrastructure
From fragmented data to a single source of truth
Data StrategyUnified Intelligence
Turn fragmented data sources into a single source of truth. Your analytics become a compass, not just a report.
CDP ImplementationCustomer Clarity
Build or fix your customer data platform so every team works from the same understanding.
MarTech & Automation
Connecting sales, marketing, and product into one engine
System IntegrationOperational Coherence
Connect sales, marketing, and product into a unified engine. No more silos, no more miscommunication.
MarTech ArchitectureScalable Foundation
Build infrastructure designed for where you're going. Systems that grow with you, not limiting you.
Growth & AI Strategy
Leveraging AI and experimentation for confident growth
Rapid ExperimentationConfident Decisions
Test what matters, learn fast, iterate smarter. Replace analysis paralysis with momentum.
AI-Driven GrowthStrategic Advantage
Leverage AI and data-driven product strategies to move faster than your competition.
I don't believe insight comes from more dashboards. It comes from understanding what your data is actually telling you, and having the conviction to act on it.
Most consultants optimize tactics. I dig into the why behind your decisions. What are you actually building toward? Does your tech stack support that vision? What would change if you stopped second-guessing and started moving?
I bridge the analytical and the intuitive, helping you spot patterns others miss, then building the infrastructure to act on them. No jargon. No overcomplicated frameworks. Just focused, actionable strategy.
Spotting Signals in the Noise
Pattern recognition at the intersection of data and intuition. Finding what others overlook.
Simplicity Over Complexity
Technology should amplify your vision, not obscure it. Streamlined systems, meaningful impact.
Strategy as a Way of Thinking
The best decisions come from knowing what you're optimizing for, and why it matters to you.
Conversations
Perspectives on data, technology, and building with purpose.
Women In Tech Talks (WIT) · Spotify
Embracing Curiosity and Continuous Learning
A conversation about personal development, career growth, and staying at the forefront of Tech and MarTech. From Cuba to Italy to the global tech world, building a career rooted in resilience and self-learning.
Listen →
Storytime Radio (Web Radio) · Instagram
My Journey into Tech and AI Innovation
Sharing my passion for data platforms, web development, AI integrations, and the journey that led me to build my career as a digital consultant and creator.
Listen →Recognition
Companies I've worked with
Vodafone Italy
CDP Strategy & Implementation
A Bit More About Me
I help companies figure out their data and marketing technology.
- Data & Infrastructure: Auditing your stack, CDP strategy, unifying data
- MarTech & Automation: Designing and integrating seamless tech stacks
- Growth & AI Strategy: Leveraging AI and data-driven strategies
I'm a strategist by trade, but I don't live inside spreadsheets.
I play chess and guitar. I read philosophy, psychology, and consciousness texts. I'm drawn to frameworks that decode human behavior: Human Design, MBTI, CliftonStrengths.
I'm a digital nomad at heart. I do my best work in async, autonomous environments.
Curious if we're a fit?
Tell me what you're building, or what's stuck. No pitch, just a focused conversation about what matters to you.