Melanys Figueredo Toledano | Marketing Technologist, MarTech Innovator & Strategic Business Consultant
Find patterns where others see chaos.
Tired of Marketing That Doesn't Work?
Empowering business growth through custom MarTech solutions • Strategic consulting & implementation • Trusted partner in marketing technology
Smart marketing automation • Growth-focused strategies • Results that matter
Visionary founders and forward-thinking business leaders partner with me to transform operational challenges into competitive advantages. I bridge the gap between technical execution and strategic vision—integrating, managing, and optimizing your marketing technology so you're equipped for measurable growth, clarity, and confident decision-making.
By connecting deep data expertise, human insight, and best-in-class MarTech solutions, I deliver frameworks that transform complexity into momentum and empower your business to scale with confidence.
Make Your Marketing Work for You. Cut out confusion and wasted effort. I'll set up your marketing technology stack, so it runs smoothly, brings in real results, and gives you more time to grow your business.
Enable Business Growth
I help organizations unlock measurable business growth by transforming complexity into opportunity. Here's how I turn your ambitions into results:
Revenue-Driven Data Strategy
Unlock hidden profit by turning disconnected data into actionable insights and targeted campaigns. Your data becomes a source of competitive advantage and revenue growth.
Unified Growth Operations
Bridge sales, marketing, and product with seamless data and process integration, eliminating silos and powering scalable, cross-functional growth.
Customer-Centric Digital Experiences
Design digital touchpoints that convert and retain, aligning every experience with your customers' needs for higher loyalty and consistent growth.
Rapid Market Validation & Agile Experimentation
Launch, test, and scale what works. Quickly capture new market opportunities, using robust analytics to validate and refine your strategy.
Business-Aligned Technology Partnership
Align technology with your business goals, not just technical specs, ensuring every investment directly supports your success.
Scalable MarTech Infrastructure
Architect a tech stack that supports rapid expansion: from automation, to analytics, to CRM and Customer Data Platforms (CDP) integration, fueling sustainable, long-term growth.
Real Results. Real Recognition.
See how my work delivers measurable improvements in MarTech strategy, recognized by both industry experts and innovative founders.
Digital Transformation Projects
Business operations revolutionized through tailored marketing technology and automation.
Satisfied Clients
Trusted partner to founders and growth-minded leaders who value measurable results and long-term collaboration.
Industry Features
Highlighted for excellence in MarTech innovation, analytics, and architecture across leading platforms.
Award-Winning Expertise & Industry Endorsements
Best Italian-speaking Marketing Analytics freelancers to hire
Recognized for driving business growth through advanced marketing analytics, delivering actionable insights and implementing data-driven strategies that give organizations a measurable edge over the competition.
Best Italian-speaking Google Tag Manager freelancers to hire
Acknowledged as a leader in tag management and analytics, implementing innovative Tag Management and Analytics solutions that optimize site performance, improve tracking accuracy, and elevate the user experience for measurable marketing impact.
Get to Know Melanys
Discover my approach to business growth, my professional journey, and the human side behind the technology.
Skillset & Tech Stack
Platform-agnostic expertise across the full technology spectrum
Other Side Projects
Expendria - AI-powered Business Intelligence
Built an intelligent expense management platform that transforms scattered financial data into actionable business insights. Demonstrates how smart data organization drives operational efficiency for growing companies.
BookyMark - Knowledge Management System
Developed an AI-powered knowledge organization platform that helps businesses and individuals transform information chaos into structured, searchable intelligence. Case study in user-centric data architecture.
Professional Brand Portfolio
Designed and developed a conversion-focused portfolio that positions talent for premium opportunities. Demonstrates strategic personal branding through technology and user experience design.
SoloToolBox - Growth Resource Hub
Created a strategic resource platform that consolidates essential business tools for entrepreneurs. Showcases how thoughtful curation and user experience design can transform operational efficiency.