Melanys Figueredo Toledano | Creative Web Developer & Senior MarTech Consultant
Building with Technology | Web Development & MarTech Innovation
Hey, I'm Mel.
As a Full-Stack Developer and MarTech Solutions Architect, I bring ideas to life through technology. My passion lies in web development and creating innovative solutions that drive impact. With expertise in MarTech, I bridge the gap between technical execution and business strategy, helping companies streamline operations and elevate their digital ecosystems.
Selected projects
SoloToolBox
Built a central resource hub for solopreneurs, solving the challenge of scattered tools by offering a streamlined platform with fast access to curated resources.
Open Source UI & Web Design Components
Created a growing collection of reusable UI components, addressing the need for developers to quickly implement professional design elements into projects. Source Code
Companies I've worked with
Vodafone Italy
Implemented comprehensive customer data platform (CDP) solutions, optimizing audience segmentation and real-time activation across web, email, and social channels.
Dreamlab
Developed detailed tagging requirements and data layer optimizations, enhancing analytics accuracy for better data-driven decision making.
Edenred
Created and tested data tracking solutions, working across teams to ensure accurate data collection for web and mobile properties like Ticket Restaurant and Ticket Compliments.
Leroy Merlin
Implemented CDP use cases to track user behavior, improving audience segmentation for personalized marketing efforts on their e-commerce platform.
Softlab
Led digital data architecture projects, improving commercial insights and campaign performance through optimized tracking and data collection.
Bitbang
Designed and executed full-stack CDP use cases, enabling personalized customer journeys and improving marketing efficiency through data-driven solutions.
Ho.Mobile
Managed cookie banner implementation and optimized tracking solutions to ensure compliance and seamless user experiences.